Retail & Consumer · Finance & Accounting

Samso Industry Demo · Updated May 2026

Finance & Accounting for Retail & Consumer

Retail finance is inventory carry, PO timing, channel-margin math, and the cash-to-cash cycle that loses days every season. This is what Samso runs for the CFO of an $84M omnichannel brand with 2 DCs and 184 FTE.

Function KPIs · how the finance org reads its own week

Days to monthly close

11

−4 days LTMTarget: 8 by Q4

Forecast accuracy

91%

vs ±5% band12-mo trailing on GMV

Inventory carry vs plan

+$3.2M

Q1 launch overstockLiquidating in Q3

Cash conversion cycle

64 d

−8 d LTMDSO 38 + DIO 92 − DPO 66

13-week cash forecast - actuals through W5, forecast through W13

WEEKLY · INFLOWS / OUTFLOWS · $K · PO CALENDAR LEAD · ENDING CASH OVERLAY · MOCK DATA

01.1K2.1K3.2K4.2KFLOW · $K11.9K10.9K9.9KCASH · $KACTUALFORECASTW1W2W3W4W5W6W7W8W9W10W11W12W13

Inflow categories

DTC receipts (Shopify · daily)Wholesale receipts (Net-60)

Outflow categories

Inventory POs (vendor + freight)OpEx + G&A

Twelve services · sized to retail & consumer

Each tile is what Samso runs in this function for a retail & consumer org.

01 · Service

Financial Statements & Schedules

GAAP IS / BS / CF generated each month from Shopify + NetSuite + Cin7 - channel-margin and inventory carry visible by day 11.

Days to issue

11

Source systems

6

Variance flags

18

02 · Service

Department-Level Budgeting

Merch, Marketing, DC Ops, Stores, and G&A budgets with driver-based assumptions and a single rollup the founders defend in board updates.

Departments

8

Driver assumptions

56

Variance to plan

−3.8%

03 · Service

Headcount & Compensation Planning

184-FTE roster across HQ, 2 DCs, retail floor, and seasonal labor - shift differentials, benefits, and Q4 ramp impact wired to cash.

FTE today

184

Open reqs

12

Plan year-end

200

04 · Service

Cash Flow Forecasting

13-week cash tied to PO calendar and seasonal selling weeks - weekly variance on receipts, inventory outflows, and ending cash.

13-wk Δ cash

−$285K

Forecast acc.

91%

Scenarios

3

05 · Service

Revenue Forecasting

Bottoms-up GMV model from DTC cohorts + wholesale book + drop calendar + seasonal curve - channel mix and AOV dialed for retail.

Forecast GMV EOY

$98M

Q4 coverage

1.4×

DTC mix

62%

06 · Service

Board Reporting

Quarterly update assembled from live data - channel margin, sell-through, inventory turn, repeat rate, hiring - all on one set of numbers.

Board cycle

Quarterly

Auto-pulled charts

22

Hours saved/cycle

28

07 · Service

Pitch Decks & Investor Materials

Series C / strategic-acquirer deck and data room maintained as live artifacts - refreshed monthly without the founder writing slides.

Deck status

Strategic

Data room files

240

Last refresh

Apr 2026

08 · Service

Interactive KPI Dashboards

Live dashboards over GMV, channel mix, AOV, sell-through, ROAS, and contribution margin - the same numbers the CEO and CFO see.

Dashboards

12

Refresh cadence

Daily

Source systems

8

09 · Service

Sensitivity & Scenario Modeling

Base / promo-heavy / freight-shock cash and contribution models - flip a switch to see what a 5pt promo bump does to margin.

Scenarios live

4

Assumptions shared

32

10 · Service

Valuation Model (DCF & Comps)

DCF + DTC + wholesale comp set kept current - used in strategic-acquirer conversations and board updates without rebuilding from scratch.

Comp set

14 brands

Implied EV

$320–420M

11 · Service

Three-Statement Modeling

Linked IS / BS / CF with working capital, inventory, freight, and tariff modeled - the model the next strategic acquirer will pressure-test.

Forecast horizon

5 yr

Inv. + freight

Modeled

12 · Service

Monthly Close Checklist & Reconciliations

Close checklist + auto-reconciliations across Shopify ↔ NetSuite ↔ 3PL ↔ Brex - what compresses close from 21 to 11 days.

Close days

11

Recs managed

22

What you get · every week & every month

Concrete deliverables, not just dashboards.

Deliverable

Weekly cash + PO variance memo

Every Monday: ending cash, what moved, variance to last week's forecast, and the inventory PO calendar attributed to driver.

Deliverable

Monthly close package (day 11)

GAAP IS / BS / CF + KPI pack issued by day 11, with auto-pulled board charts and channel-margin breakdown.

Deliverable

Quarterly board update

12-page deck assembled from live data - GMV, channel mix, sell-through, contribution margin, inventory turn, hiring.

Deliverable

Always-on strategic data room

Strategic-acquirer data room kept current - financials, models, headcount, cohort + sell-through analysis - refreshed monthly.

Retail & Consumer · Finance & Accounting

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