Press Releases & Media Pitches

A managed workflow that drafts a newsroom-ready press release and matches it to journalists by beat, recent coverage, and outlet - generating a personalized pitch for each, not a blast.

What the managed workflow does

Drafts the release

Newsroom format: headline, dateline, three-paragraph body, founder quote, boilerplate. Tone-matched to your brand voice.

Picks the right journalists

Scans recent bylines, beats, and outlet fit. Excludes ones who just covered a competitor. Ranks by likely interest.

Personalizes each pitch

Each opening references a recent piece they wrote, with a one-line angle hook tailored to their beat - not boilerplate.

Tracks what lands

Opens, replies, coverage earned. Feeds back into who gets pitched next time so the list sharpens with every cycle.

Release drafted, journalists matched, pitches tailored

Newsroom-Ready · 12 Journalists · 3 Publications · Mon 9am Send

Drawn from your inputs

Announcement briefBrand voice samplesExecutive quotesEmbargo + timing

Matched against

Journalist databaseRecent bylines (30d)Outlet fitExclusion list

Drawn from your inputs

The announcement brief. Product launch, milestone, hire, partnership - your seed for the release.
Brand voice samples. Past releases and exec posts calibrate tone before a single sentence is drafted.
Executive quotes. Drafted from past quotes plus the topic; founder approves before send.
Embargo + timing. When it goes out, who gets it first - coordinated across your release calendar.

Matched against

Journalist database. Beats, outlet, contact, and recent coverage maintained as a living index.
Recent bylines. Last 30 days - what they're already writing about, used to angle the pitch.
Outlet fit. Tier 1 vs trade vs newsletter - pitch length, framing, and ask all differ.
Exclusion list. Burned bridges, conflicts, and journalists who just covered a competitor.

What you get, every week