Retail & Consumer · Marketing
Samso Industry Demo · Updated May 2026
Marketing for Retail & Consumer
Marketing for an omnichannel brand isn't a campaign - it's paid efficiency under auction pressure, email LTV math, and a drop calendar that has to land. This is the marketing org Samso runs against $52M in DTC GMV and a 1,200-door wholesale book.
Function KPIs · how the marketing org reads its own week
GMV via marketing (LTM)
$58M
ROAS (blended)
3.4×
MER
4.1×
New-customer CAC
$42
Monthly paid spend by channel - with attributed GMV overlay
MONTHLY · PAID SPEND BY CHANNEL · $K · ATTRIBUTED GMV OVERLAY · MAR LAST ACTUAL · APR–MAY FORECAST
Paid channels
Owned lifecycle
Twelve services · sized to retail & consumer
Each tile is what Samso runs in this function for a retail & consumer org.
What you get · every week & every month
Concrete deliverables, not just dashboards.
Deliverable
Weekly content + creative slate
Every Monday: 12 long-form drafts, 32 LinkedIn posts, ad creative variants for the drop, and the wholesale buyer brief.
Deliverable
Monthly ROAS / MER attribution
Channel-level performance, attributed GMV, MER trend, repeat-rate lift, and the CAC drift since Q4 - single memo for the GTM standup.
Deliverable
Quarterly competitive brief
Where competitors moved on pricing, SKUs, doors, and paid creative - with implications for our line plan and messaging.
Deliverable
Always-on case study library
DTC + wholesale case studies refreshed quarterly with new outcome data - the proof points the LPs and line reviews use.
Retail & Consumer · Marketing
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