Competitive Intelligence Briefs

A managed workflow that maintains a live competitor brief per company in your watch list - positioning, pricing, recent moves - refreshed continuously from public signal so the team isn't relying on rumor.

What the managed workflow does

Watches the signal sources

Pricing pages, changelogs, hiring posts, customer reviews, funding announcements - pulled and parsed continuously.

Maintains a brief per competitor

One living card per company - positioning, pricing, tier, and a rolling list of recent moves with timestamps.

Surfaces what changed

Diffs since you last looked. Highlights pricing moves, product launches, leadership changes, and competitive hires.

Routes by tier and topic

Tier 1 changes ping the GTM channel. Pricing moves ping the pricing committee. Hiring changes ping the recruiter.

A live brief per competitor - refreshed before you ask

12 Companies · 4 Tiered · Refresh Cadence · Hourly

Drawn from external sources

Pricing pagesProduct changelogsHiring signals (LinkedIn)Funding + press

Surfaced as recent moves

Pricing changesProduct launchesGTM + leadership hiresFunding + acquisitions

Drawn from external sources

Pricing pages. Public list pricing tracked with diffs - so a quiet bump doesn't go unnoticed.
Product changelogs. Release notes, public roadmaps, and product blog posts indexed and tagged.
Hiring + leadership signal. LinkedIn and posting boards monitored for senior hires that telegraph strategy.
Funding + press. Public filings, news APIs, and trade press feeds - surfaced when something material shifts.

Surfaced as recent moves

Pricing changes. Up, down, packaging restructures - flagged with the date and the diff.
Product launches. What shipped, what it threatens, and which of your accounts already asked about it.
Leadership hires. A new CRO or CPO is a tell. We surface them and tag the implication.
Funding + acquisitions. Capital and consolidation moves with implications for our positioning.

What you get, every week