Technology · Marketing

Samso Industry Demo · Updated May 2026

Marketing for Technology

Marketing for a 25-person SaaS isn't a brand campaign - it's pipeline math. Content that ranks, sequences that book meetings, and a ROAS that survives a board call. This is the marketing org Samso runs end-to-end for a Series A team without a CMO.

Function KPIs · how the marketing org reads its own week

Pipeline created (LTM)

$18.4M

+34% YoYMarketing-sourced

MQL → SQL

28%

+4pp QoQICP-tighter sequences

Blended CAC

$11.4K

+$1.6K vs planQ1 paid test still in

ROAS / MER

2.8×

vs 3.0× targetTrending up since Mar

Monthly content output by channel - with pipeline created overlay

MONTHLY · CONTENT PIECES BY CHANNEL · PIPELINE OVERLAY · MAR LAST ACTUAL · APR–MAY FORECAST

014284256PIECES / MO1.8K1.5K1.1KPIPELINE · $KACTUALFORECASTJUNJULAUGSEPOCTNOVDECJANFEBMARAPRMAY

Content channels

Long-form (blog · case studies)LinkedIn / socialNewsletter / email

Outbound + paid

Outbound sequences

Twelve services · sized to technology

Each tile is what Samso runs in this function for a technology org.

01 · Service

Blog Post Generation in Brand Voice

10 long-form posts per month tuned to founder voice and ICP search intent - drafted, edited, and queued for review.

Posts / mo

10

Avg time on page

3:42

Top-3 SERP

8

02 · Service

Newsletter & Daily Brief Pipelines

Founder daily brief and weekly customer newsletter pulled from product changelogs, blog posts, and industry signals.

Subscribers

8.4K

Open rate

42%

CTR

6.8%

03 · Service

LinkedIn Content Engine

30+ posts per month across founder + VP Eng - drafted in voice, scheduled, with a post-mortem on what worked.

Posts / mo

32

Eng. rate

5.4%

Inbound DMs

44 / mo

04 · Service

Cold Outreach Sequences

Account-researched 5-step sequences for the SDR - every email grounded in trigger events from the account.

Reply rate

9.2%

Meetings / mo

28

Sequences live

6

05 · Service

SEO Content Briefs

SERP-aware briefs with target keyword, outline, competitor gaps, and source links - what the writer actually needs.

Briefs / mo

12

Top-3 SERP

8

Avg DR

62

06 · Service

Case Study Production

Customer case studies drafted from interview transcripts and outcome data - Series B-ready proof for the deck.

Case studies

9

Days to publish

12

07 · Service

Ad Copy Variant Generation

20+ variants per channel for the LinkedIn paid test - cut the bad ones at week 2, scale the rest.

Variants / mo

60

CTR uplift

+18%

ROAS

2.8×

08 · Service

Landing Page Copy & Wireframes

Persona-tuned LPs (CFO · COO · founder) wireframed with copy hooks A/B-tested against the campaign.

LPs live

6

Conv. rate

4.1%

09 · Service

Press Releases & Media Pitches

Pitches tailored to TechCrunch, Bessemer, and the SaaS analyst circuit - funding announcements ship same day.

Pitches sent

22

Pickups LTM

5

10 · Service

Competitive Intelligence Briefs

Bi-weekly competitor briefs covering pricing, product launches, and hiring - the input the founder reads on Sundays.

Competitors

6

Cadence

Bi-weekly

11 · Service

Podcast & Video Repurposing

Founder podcast appearances chopped into clips, quote cards, and show notes - one episode → 18 assets.

Assets / episode

18

Episodes / mo

2

12 · Service

Lead Magnet Creation

Quarterly benchmark report or template that books 200 leads - produced end-to-end without the founder writing it.

Leads / launch

210

Magnets / yr

4

What you get · every week & every month

Concrete deliverables, not just dashboards.

Deliverable

Weekly content slate

Every Monday: 10 long-form drafts, 32 LinkedIn posts, 1 newsletter, 6 sequence emails - queued for review.

Deliverable

Monthly pipeline attribution

Pipeline created by channel, MQL → SQL conversion, ICP fit signals - a one-page memo for the GTM standup.

Deliverable

Quarterly competitive brief

Where competitors moved on pricing, product, and hiring - with implications for messaging and roadmap.

Deliverable

Always-on case study library

Customer case studies refreshed quarterly with new outcome data - the proof points the deck and LPs use.

Technology · Marketing

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