Marketing · Outbound

Samso Managed Services · Last Updated · Apr 2026

Cold Outreach Sequences

A managed workflow that runs personalized multi-touch outbound - account-level research, channel-specific drafts, scheduled cadence, and break-up logic - so reps don't drown in the queue.

What the managed workflow does

Researches each account

Hiring signals, recent posts, tech stack, open roles, trigger events - all gathered before a touch fires.

Drafts per channel, per touch

Email opens reference a real fact. LinkedIn notes are short. Voicemails have a script. Each touch is sized for its channel.

Schedules the cadence

5 to 7 touches across 14 days at the times that work for the prospect's signal - not a 9am Monday blast.

Closes out gracefully

Auto break-up after the last touch. Re-open in 90 days when a new signal fires. No ghost queues.

Account researched, every touch personalized, cadence run

5-Touch Cadence · 64% Open · Auto Break-Up Built-in

MACCOUNT · MERCERLINE INC. · $24M ARR · SERIES CDevon Park · VP RevOpsTrigger: Q2 hiring plan posted · Last quoted on agent ops podcast Apr 18.HIRING SIGNALPUBLIC POVOPEN ROLE · OPSENRICHED · APOLLO + LINKEDIN + 6SENSEDAY 0EMAILDELIVEREDPipeline noise - at MercerlineSaw Devon's piece on agent ops.One thread we'd add.OPEN · 64% · CLICK · 18%DAY 3inLINKEDINDELIVEREDConnection w/ noteRef'd the Q2 hiring plan.Sent a 2-line note.ACCEPTED · CONNECTEDDAY 6EMAIL · NUDGEDRAFTEDQuick angle on Q2 planFollowed thread from D0.Soft nudge - no ask.QUEUED · 9 AM PTDAY 10PHONEDRAFTEDVoicemail · 12 secPre-call prep packet ready.Window: 11–12 PT.QUEUED · NEXT WEDDAY 14LI · BREAK-UPDRAFTEDOne last threadPolite break-up.Re-open in 90d.AUTO · BREAK-UP

Built on account-level research

Hiring signalsPublic POV / podcastTech stack signalOpen roles + triggers

Cadenced multi-touch

Email · open + replyLinkedIn connect + DMPhone + voicemailAuto break-up

Built on account-level research

  • Hiring signals. New roles, leadership moves, and team expansions pulled from job boards and LinkedIn.

  • Public POV. What the prospect has said publicly - podcasts, articles, posts - used to angle the opener.

  • Tech stack + tooling. What they're already running and where you'd plug in - drives angle, not a generic pitch.

  • Triggers + intent. Funding, hiring, comp news, traffic surges - flagged as the moment to fire the cadence.

Cadenced multi-touch

  • Email - open + reply tracked. First touch in the prospect's inbox, sized for their signal - open and reply rates fed back.

  • LinkedIn connect + DM. Two-line connect note, then a DM after acceptance - never a pitch in the request.

  • Phone + voicemail. 12-second voicemail with the same angle as the email - same story across channels.

  • Auto break-up. Polite close at the end of cadence - the relationship reopens cleanly when a signal fires.

What you get, every week

A queue that runs itself

Reps approve drafts, they don't write from scratch. Time recovered for actual selling, not hygiene.

Replies that read real

Each touch references a real fact about the account - no obvious template, no 'hope this finds you well.'

A cadence that closes out

Break-up auto-fires, signal-based reopen wakes accounts up - no graveyard sequences clogging the queue.

Get Started

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