Healthcare · Marketing

Samso Industry Demo · Updated May 2026

Marketing for Healthcare

Specialty-group marketing is referring-physician communications + patient education + service-line content - HCP-targeted and patient-facing kept distinct, no clinical claims in patient assets, no PHI in any asset. Samso runs the content engine for a 14-clinic 4-service-line group: 1.4K referrals/mo, 2.1K new-patient bookings/mo, and the new-patient lead-time problem at the top of the funnel.

Function KPIs · how the marketing org reads its own week

Referrals received / month

1,420

+12% LTMReferring PCPs 640 active · top 80 = 60% volume

New-patient bookings / month

2,100

+9% LTMSelf-referral + referring-PCP combined

Cost per acquisition

$84

−$12 LTMBlended across paid + organic + referring-PCP motion

New-patient lead time

18 d

vs 12 d targetReferral-intake bottleneck on cardiology + GI

Monthly content output by audience type - last 12 months with new-patient bookings overlay

MONTHLY · CONTENT PIECES · STACKED BY AUDIENCE · NEW-PATIENT BOOKINGS OVERLAY · MOCK DATA

028.55785.5114PIECES / MO222NEW PATIENTS · KACTUALFORECASTJUNJULAUGSEPOCTNOVDECJANFEBMARAPRMAY

Audiences

Referring-physician comms (HCP-targeted · clinical evidence ok)Patient-facing education (no clinical claims · no PHI)Brand + community + recruitment content

Distribution

Trade-pub + medical-society syndication + service-line landing pages

Twelve services · sized to healthcare

Each tile is what Samso runs in this function for a healthcare org.

01 · Service

Blog Post Generation in Brand Voice

Service-line content for HCPs (clinical-evidence anchored) and patients (education-only, no clinical claims, no PHI) - drafted in brand voice and reviewed by clinical lead.

Posts / mo

12

Avg time on page

3:42

Blog → booking

6%

02 · Service

Newsletter & Daily Brief Pipelines

Monthly referring-physician brief + quarterly patient-education newsletter - sent to 640 PCPs and 84K patient households across the 3-state footprint.

PCP subscribers

640

Patient subscribers

84K

Open rate

38%

03 · Service

LinkedIn Content Engine

Per-service-line LinkedIn calendar tuned to referring physicians and provider recruiting - 3 posts a week, ghostwritten for service-line chiefs and the CMO.

Service lines

4

Posts / wk

12

Inbound replies

62/mo

04 · Service

Cold Outreach Sequences

Referring-PCP outreach for top-200 target practices - 5 touches across email, direct mail, and CME invitations with service-line capability briefs.

Sequences live

5

PCP reply rate

14%

05 · Service

SEO Content Briefs

Long-tail SEO briefs for symptom-and-condition queries (back pain, heart screen, GI workup) - patient-education intent, no diagnosis claims, booking CTAs.

Briefs / mo

14

Top-3 SERP

22

06 · Service

Case Study Production

De-identified clinical-outcomes case studies for HCP-only distribution - explicit PHI scrub, IRB-style review, and clinical-lead sign-off before any publication.

Case studies

12

PHI-scrub QA

100%

07 · Service

Ad Copy Variant Generation

Google + Meta + local-radio ad variants by service line and clinic geography - written to patient-friendly language, no clinical claims, tested across 4 lines.

Variants / qtr

48

CTR

1.8%

08 · Service

Landing Page Copy & Wireframes

Per-service-line and per-clinic landing pages - wireframe + booking-CTA + insurance-accepted copy + clinic-finder, tuned to patient + referring-PCP traffic.

Pages / qtr

11

Booking conv. rate

8.2%

09 · Service

Press Releases & Media Pitches

New-clinic openings, service-line launches, and physician-recruit hires drafted to AP style - pitched to local press and medical trade (Becker's, MGMA Insider).

Releases / qtr

5

Pickups / qtr

26

10 · Service

Competitive Intelligence Briefs

Monthly briefs on 6 in-market competitors - service-line entries, provider hires, payer-contract moves, and ASC build-out synthesized from public + field intel.

Competitors tracked

6

Cadence

Monthly

11 · Service

Podcast & Video Repurposing

Provider grand-rounds talks and patient-education videos cut into LinkedIn clips, blog posts, and CME teasers - service-line tagged, PHI-free.

Source episodes

6

Derivatives / source

8

12 · Service

Lead Magnet Creation

Patient-education guides, referring-PCP capability briefs, condition-specific prep checklists - gated assets the marketing team uses to surface bookings + referrals.

Magnets live

16

Downloads / mo

320

What you get · every week & every month

Concrete deliverables, not just dashboards.

Deliverable

Weekly content slate

Every Monday: 32 pieces queued (HCP comms, patient education, service-line pages, brand) with channel assignment, owner, and clinical-review status.

Deliverable

Monthly referring-physician brief

PCP newsletter + capability briefs + CME invitations sent monthly to the 640 active referring-PCP book - service-line tagged with appointment-line direct dial.

Deliverable

Quarterly service-line content audit

Audit of every patient-facing asset for clinical-claim language and PHI exposure - clinical-lead sign-off, replaced or scrubbed before next-quarter publish.

Deliverable

Always-on competitive content monitor

6 in-market competitors tracked monthly - service-line entries, provider hires, payer moves, ASC build-out - synthesized into one brief for marketing + ops leadership.

Healthcare · Marketing

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