Manufacturing · Marketing
Samso Industry Demo · Updated May 2026
Marketing for Manufacturing
Industrial marketing is technical content for spec engineers, RFQ engines for distributors, trade-show pipeline, and aftermarket cross-sell - not paid-social funnels. This is what Samso runs for the head of marketing at a $148M industrial supplier with OEM, distribution, and aftermarket channels.
Function KPIs · how the marketing org reads its own week
RFQs / month
184
Content pieces / mo
32
RFQ → quote conversion
38%
Trade-show pipeline
$18M
Monthly RFQ pipeline by channel - last 12 months with pipeline value overlay
MONTHLY · RFQs / MO · BY CHANNEL · $M PIPELINE OVERLAY · MAR 2026 LAST ACTUAL · APR–MAY 2026 FORECAST
Industrial channels
Twelve services · sized to manufacturing
Each tile is what Samso runs in this function for a manufacturing org.
What you get · every week & every month
Concrete deliverables, not just dashboards.
Deliverable
Weekly content slate
Every Monday: 32 pieces queued (application notes, LinkedIn, newsletter, RFQ collateral) with channel assignment, owner, and product-line tag.
Deliverable
Monthly RFQ + pipeline attribution
RFQ-to-quote-to-booking themed by channel, product line, and content source - plus pipeline created attributed to ABM and trade-show motion.
Deliverable
Quarterly competitive + market commentary
6-competitor brief + segment view (commodity, lead times, OEM moves) used by sales and exec presentations - refreshed every 90 days.
Deliverable
Always-on case study + spec library
18 anonymized wins + 220 spec sheets kept current - application-tagged and pulled automatically into RFQ-response and distributor-enablement workflows.
Manufacturing · Marketing
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