Retail & Consumer · Product

Samso Industry Demo · Updated May 2026

Product for Retail & Consumer

Product at a DTC + wholesale brand is site PDP + checkout + search, plus merch's view on sell-through across 620 SKUs. Samso runs the synthesis layer that turns reviews, tickets, returns, and buyer interviews into a defensible roadmap.

Function KPIs · how the product org reads its own week

Active roadmap items (Q3)

18

10 from researchOf which 4 are bets

NPS

52

+6 vs Q1n=240 responses

Feature cycle time

4.4 wk

−1.2 wk LTMSpec → ship

SKUs <40% sell-through

2

Markdown candidatesLast 8 weeks

Weekly customer signals captured - last 12 weeks

WEEKLY · COUNT · CLUSTERED BY SOURCE · THEMES OVERLAY · MOCK DATA

0105210315420SIGNALS / WK864THEMESW1W2W3W4W5W6W7W8W9W10W11W12

Customer signal sources

Product reviewsSupport ticketsReturns reasons

Beta program

Beta feedback

Twelve services · sized to retail & consumer

Each tile is what Samso runs in this function for a retail & consumer org.

01 · Service

Customer Interview Synthesis

30+ DTC customer calls + 12 wholesale buyer calls per quarter synthesized into themes - the founder reads 1 doc, not 42 transcripts.

Calls / qtr

42

Themes / mo

9

Time saved

22 hr/wk

02 · Service

Feature Request Triage

All inbound site + merch requests deduped, scored, and routed - what enters the PDP backlog vs. what gets deflected to support.

Requests / mo

240

Auto-deduped

48%

03 · Service

PRD Generation

Slack threads + Asana tickets + customer interview notes converted into structured PRDs - what the front-end engineer needs to start.

PRDs / mo

6

Days to draft

1.5

04 · Service

Roadmap Drafts from Research

Q3 site + merch roadmap built from PDP feedback, NPS verbatims, returns reasons, and sell-through alerts - defensible to leadership.

Q3 items

18

From research

10 / 18

05 · Service

User Persona Builds

DTC personas + wholesale buyer personas grounded in CRM data, returns reasons, and product usage - input the LPs and onboarding pull from.

Personas live

6

Refresh

Quarterly

06 · Service

Competitive Feature Matrix

Live matrix of 8 competitors across 28 site features + 14 merch programs - refreshed bi-weekly without a PM hand-checking each row.

Competitors

8

Features tracked

28

07 · Service

NPS & Survey Analysis

NPS verbatims + post-purchase surveys clustered into themes with severity - what changes the score and what doesn't, by SKU and channel.

NPS

52

Verbatims / qtr

240

08 · Service

Release Notes Automation

Customer-facing notes assembled from PRs and Asana - site features and new collection drops published weekly without the PM writing them.

Releases / mo

12

Days to ship notes

0.5

09 · Service

Usability Test Synthesis

Moderated + unmoderated test sessions on checkout, search, PDP, and the wholesale portal - turned into findings, severity, and next steps.

Sessions / qtr

14

Findings tagged

62

10 · Service

Feature Scoring (RICE/ICE)

Backlog scored consistently with rationale captured - site backlog and merch programs argued on inputs, not gut.

Backlog scored

220

Scored Q3

100%

11 · Service

Beta Feedback Rollups

New PDP layout + loyalty program betas - weekly rollup of feedback and themes. Currently flagging 2 SKUs at <40% sell-through.

Beta SKUs

8

Sell-thru flag

2

Top theme

PDP imagery

12 · Service

Product Strategy Briefs

Quarterly merch + site strategy memos tuned to consumer trend cycles - the input the founder takes into the board strategy session.

Briefs / yr

4

Last shipped

Apr 2026

What you get · every week & every month

Concrete deliverables, not just dashboards.

Deliverable

Weekly customer signal digest

Reviews, support tickets, returns reasons, NPS verbatims, and beta feedback synthesized - the doc the founder reads before standup.

Deliverable

Quarterly merch + site roadmap

RICE-scored items grounded in research - defensible in line review prep and to the engineering team.

Deliverable

Auto-shipped release notes

Customer-facing notes assembled from PRs every Friday - keeps the changelog, newsletter, and drop calendar in lockstep.

Deliverable

Beta program rollups

Weekly beta feedback themes + sell-through signal - the early read on whether to ship a SKU broadly or rework.

Retail & Consumer · Product

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