Media & Entertainment · Product

Samso Industry Demo · Updated May 2026

Product for Media & Entertainment

Streamer product is title cards, search, recommendations, and accessibility - viewer telemetry, subscriber survey + churn-exit feedback, and editorial signals turned into a workflow roadmap. Every shipped change goes through editorial + accessibility review; Samso outputs are decision-support drafts, not autonomous content placements. 8 active workflow builds across watch, browse, and accessibility for a 1.4M-sub streamer.

Function KPIs · how the product org reads its own week

Active workflow builds

8

Across watch · browse · access.3 title-card · 2 search · 2 recs · 1 accessibility

Search → watch conversion

28%

vs 38% targetSearch relevance + zero-result rate the focus

Accessibility coverage

88%

WCAG-AA · target 100%Captions 96% · audio description 84% · keyboard nav 92%

Time-to-pilot per workflow

6 wk

−3 wk LTMEditorial-review checkpoint built into the cadence

Monthly viewer + subscriber signals by source - last 12 months with open product tickets overlay

MONTHLY · SIGNALS / MO · STACKED BY SOURCE · OPEN TICKETS OVERLAY · MOCK DATA

0126252378504SIGNALS / MO665442OPEN TICKETSJUNJULAUGSEPOCTNOVDECJANFEBMARAPRMAY

Viewer + subscriber signals

Viewer telemetry + watch-completion + drop-off heatmapsSubscriber survey + churn-exit feedback + portal NPSEditorial intent + critic-aggregator + festival reviews

External signals

Critic / festival / aggregator scoring + community sentiment + creator pulls

Twelve services · sized to media & entertainment

Each tile is what Samso runs in this function for a media & entertainment org.

01 · Service

Customer Interview Synthesis

Power-viewer and churn-exit interviews synthesized with watching-pattern overlay - tier, genre, and originals-vs-licensed signals routed to the right pod.

Interviews / qtr

60

Themes surfaced

32

02 · Service

Feature Request Triage

Inbound from app-store reviews, in-app feedback, support tickets, and editorial requests deduped, scored, and routed by area (watch · browse · access · billing).

Requests / mo

1.4K

Auto-triaged

84%

03 · Service

PRD Generation

PRDs drafted from editorial requests, viewer signal, and accessibility audit findings - talent + rights + telemetry constraints captured at the spec stage.

PRDs / qtr

16

Time to draft

−42%

04 · Service

Roadmap Drafts from Research

Quarterly roadmap drafts across title-card, search, recs, and accessibility - built from telemetry, survey, churn-exit, and editorial intent in one synthesis.

Areas covered

4

Refresh cadence

Quarterly

05 · Service

User Persona Builds

Tentpole watcher, always-on grazer, FAST channel-surfer, and multi-account family personas grounded in CRM + viewing-pattern telemetry - refreshed twice a year.

Personas live

4

Refresh

Semi-annual

06 · Service

Competitive Feature Matrix

Live matrix of streamer + studio competitors - title-card surfacing, search depth, recs explainability, accessibility coverage, ad-tier UX - refreshed monthly.

Streamers tracked

12

Cadence

Monthly

07 · Service

NPS & Survey Analysis

Portal NPS, post-watch surveys, and churn-exit verbatims clustered into themes - title satisfaction, search frustration, and ad-tier sentiment ranked by sub impact.

Responses / mo

12K

Themes / qtr

32

08 · Service

Release Notes Automation

App-store, sub-portal, and partner-facing release notes assembled from PRs, tickets, and editorial changelogs - auto-versioned per platform release train.

Platforms

8

Releases / mo

12

09 · Service

Usability Test Synthesis

Moderated and unmoderated test sessions on title-card flow, search, and accessibility journeys - turned into findings, severity, and prioritized next steps.

Sessions / qtr

48

Findings / qtr

180

10 · Service

Feature Scoring (RICE/ICE)

Backlog scored against subscriber-retention impact, viewer-time lift, accessibility lift, and editorial flexibility - rationale captured for every score.

Items scored / qtr

240

Score variance flagged

12%

11 · Service

Beta Feedback Rollups

Sub beta cohorts on new title-card, search, and recs surfaces feeding weekly rollups - themes, blockers, and watch-completion deltas in one read.

Cohort size

8K subs

Cadence

Weekly

12 · Service

Product Strategy Briefs

Strategy memos on FAST positioning, ad-tier UX, accessibility roadmap, and originals-vs-licensed surfacing - tuned to release calendar and competitive timing.

Briefs / qtr

5

What you get · every week & every month

Concrete deliverables, not just dashboards.

Deliverable

Weekly viewer-signal rollup by show

Every Monday: per-show viewer telemetry rollup with watch-completion, drop-off heatmaps, search-driven discovery share, and the top 3 product tickets blocking lift.

Deliverable

Monthly title-card + search + recs A/B summary

Per-area A/B summary covering title-card click-through, search-to-watch conversion, recs explainability, and learnings for editorial + programming review.

Deliverable

Quarterly accessibility audit

WCAG-AA audit covering caption coverage and accuracy, audio description coverage, keyboard navigation, and screen-reader paths - refreshed quarterly with remediation plan.

Deliverable

Always-on product-feedback portal

Live aggregated product-feedback portal across viewer, subscriber, editorial, and partner channels - refreshed daily on the Head of Product + Editorial desktop.

Media & Entertainment · Product

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