Retail & Consumer · Sales & Revenue Operations

Samso Industry Demo · Updated May 2026

Sales & Revenue Operations for Retail & Consumer

Sales for a $32M wholesale book is showroom appointments, line review prep, sample shipments, and retailer-by-retailer book management across 1,200 doors. Samso runs the prospect-to-PO motion that lets a 6-rep team operate like a real wholesale org.

Function KPIs · how the sales & revops org reads its own week

Pipeline coverage

2.4×

vs 2.5× targetQ3 wholesale plan basis

New-door win rate

31%

+4pp QoQClosed-won / total closed

Door count

1,200

240 retailers+84 doors LTM

Book vs plan

92%

1 acct credit-hold $1.8MPast due >60 days · escalated

Wholesale pipeline waterfall - Q3 by stage

STAGE COUNTS · WHOLESALE ACCOUNTS · $ VALUE OVERLAY

020.841.562.383ACCOUNTS1.8K1.1K360$ VALUELEADMEETINGSAMPLEPOREORDEREXPANSION

Pipeline state

Open accountsStalled / on-hold (>21 days no activity)

Twelve services · sized to retail & consumer

Each tile is what Samso runs in this function for a retail & consumer org.

01 · Service

Prospect Research Briefs

Pre-meeting brief on every wholesale buyer - store fleet, line plan, category gaps, recent merchandise moves - the rep walks in informed.

Briefs / wk

18

Meeting show rate

88%

02 · Service

Personalized Proposal Generation

Per-retailer line review proposals drafted from playbook + price list + buyer notes - turnaround drops from 5 days to 1.5.

Proposals / mo

14

Days to draft

1.5

03 · Service

Pricing & Quote Automation

Quotes assembled with MAP rules, discount approval, and contract-ready price lists - no more pricing-by-Slack at 9pm.

Quotes / mo

32

Approval cycle

4 hr

04 · Service

Sales Deck Builds

Retailer-specific decks (mass · specialty · independent) built from master narrative - what the rep actually presents in the showroom.

Deck variants

6

Refresh

Monthly

05 · Service

Discovery Call Prep Packs

One-page brief per buyer meeting - questions, hooks, hypotheses, line plan - what makes the rep land an actual second meeting.

Packs / wk

18

→ 2nd meeting

64%

06 · Service

Call Transcripts to CRM Notes & Follow-ups

Showroom + Zoom transcripts summarized into CRM fields, next steps, and the buyer follow-up email - same day, no rep backlog.

Calls / wk

64

Auto-CRM coverage

90%

07 · Service

Pipeline Hygiene Reports

Weekly hygiene flags stale accounts, missing fields, and credit-hold deals - currently flagging 1 retailer past due $1.8M.

Stale accts

1

Hygiene score

86%

08 · Service

Win/Loss Analysis Synthesis

Closed wholesale deals (win + loss) themed by retailer, category, and reason - the input the founder uses to retune line plan.

Deals analyzed

38

Top loss reason

Margin

09 · Service

Battle Card Generation

Live battle cards for the 6 retailer-specific competitors - refreshed from line releases, in-store visits, and lost-deal patterns.

Cards live

6

Cadence

Bi-weekly

10 · Service

Territory & Account Segmentation

Tier-1/2/3 retailer segmentation + per-rep assignment - Tier-1 gets the head of sales, Tier-3 gets the SDR sequence.

Retailers

240

Reps

6

11 · Service

Commission Calculation Workbooks

Per-rep + showroom commissions tied to plan rules with full audit trail - no monthly spreadsheet wars between RevOps and the team.

Reps

6

Rule sets

3

12 · Service

QBR Deck Automation

Retailer QBRs assembled from sell-through data + reorder history + door additions - what the head of sales presents quarterly.

QBRs / qtr

24

Days to draft

2

What you get · every week & every month

Concrete deliverables, not just dashboards.

Deliverable

Weekly wholesale pipeline review

Coverage, stage distribution, stale accounts, credit-hold flags - what the founder + head of sales walk through Monday morning.

Deliverable

Daily buyer prep briefs

Pre-meeting briefs for every showroom appointment on the calendar - store fleet, line plan, category gaps - delivered by 8am.

Deliverable

Auto-CRM hygiene

Showroom + Zoom transcripts summarized into CRM fields, next steps, and follow-up emails - same day, no rep backlog.

Deliverable

Quarterly win/loss memo

38+ wholesale deals themed by reason, retailer, and category - the input that retunes the line plan and pricing each quarter.

Retail & Consumer · Sales & Revenue Operations

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