Media & Entertainment · Sales & Revenue Operations

Samso Industry Demo · Updated May 2026

Sales & Revenue Operations for Media & Entertainment

For a 1.4M-sub mid-tier streamer, 'sales' is AVOD ad-sales for the ad-supported tier + carriage / MVPD / FAST distribution deals. Samso runs the agency-direct, programmatic, and local-endemic motion across 84 active advertisers - plus the carriage book of 3 active deals (1 renewal currently delayed). $11M LTM ad revenue at $14 CPM and 78% sell-through, with the upfront-and-scatter motion that keeps the AVOD book on plan.

Function KPIs · how the sales & revops org reads its own week

Active advertisers

84

+18 LTMNational brand 36 · programmatic 32 · local + endemic 16

AVOD sell-through

78%

vs 90% targetQ2 26 inventory tail · scatter-week filling slowly

Avg CPM (blended)

$14.00

+$0.80 LTMMix shift to national brand + tentpole sponsorships

Carriage / MVPD / FAST renewals

1 of 3

delayedFAST aggregator pushing for windowed exclusivity

AVOD ad-sales funnel - Q2 by advertiser segment with $ booked overlay

STAGE COUNTS · IOs · $ BOOKED OVERLAY · BY SEGMENT · MOCK DATA

0155310465620IOs1160$ BOOKED · $MPROSPECTEDBRIEFEDPROPOSEDIO SIGNEDDELIVEREDBILLED

AVOD ad-sales funnel by segment

National brand / agency directProgrammatic + biddable auctionLocal + endemic + sponsorshipAged-out / unsold remnant (>14 d no movement)

Carriage + MVPD + FAST distribution book

3 active carriage / MVPD / FAST deals · 1 of 3 renewals currently delayed (FAST exclusivity ask)

Twelve services · sized to media & entertainment

Each tile is what Samso runs in this function for a media & entertainment org.

01 · Service

Prospect Research Briefs

Pre-pitch briefs on agency-of-record, brand category, competitive ad-tier presence, and prior streamer spend - sales walks in informed for every meeting.

Briefs / wk

32

Coverage

84 / 84

02 · Service

Personalized Proposal Generation

AVOD media plans tied to show audience composition, tentpole calendar, and viewability + brand-suitability benchmarks - drafted in 24 hours.

Proposals / mo

140

Days to draft

1.0

03 · Service

Pricing & Quote Automation

CPM rate cards, audience-guarantee modeling, and tentpole sponsorship pricing across 3 segments - discount approvals and IO-ready packets in minutes.

Rate cards

6

Refresh

Quarterly

04 · Service

Sales Deck Builds

Per-segment AVOD pitch decks built from master narrative - tentpole-sponsorship slates, audience composition, and brand-lift case studies refreshed quarterly.

Deck variants

8

Refresh

Quarterly

05 · Service

Discovery Call Prep Packs

One-page brief per agency call - brand category, competitor presence, available tentpole hooks, and audience-overlap angles - what lands the second meeting.

Packs / wk

32

→ 2nd meeting

58%

06 · Service

Call Transcripts to CRM Notes & Follow-ups

Agency call recordings summarized into CRM fields, next steps, and follow-up emails - same day, with audience and tentpole hooks captured for re-pitch.

Calls / wk

120

Auto-CRM coverage

92%

07 · Service

Pipeline Hygiene Reports

Weekly hygiene flags stale IOs, unbooked tentpole sponsorships, and aged-out scatter inventory - currently flagging Q2 sell-through at 78% vs 90% target.

Stale IOs

62

Hygiene score

84%

08 · Service

Win/Loss Analysis Synthesis

Win-loss synthesis across closed AVOD deals - themed by segment, brand category, competing streamer pitch, and tentpole-window timing for the sales team.

Deals analyzed / qtr

180

Top loss reason

Pricing

09 · Service

Battle Card Generation

Live battle cards for 8 competing streamer + FAST + AVOD networks - refreshed bi-weekly from public hires, ad-tier launches, and rate-card intel.

Cards live

8

Cadence

Bi-weekly

10 · Service

Territory & Account Segmentation

Tiered advertiser plan by spend potential, brand category, and tentpole fit - top-30 get senior seller, mid-tier programmatic-direct, long tail on biddable.

Active accounts

84

Sellers

10 + 3

11 · Service

Commission Calculation Workbooks

Seller commission tied to booked IO + delivered impressions + clawback for under-delivery - full audit trail with split-credit math across segments.

Sellers in plan

13

Rule sets

4

12 · Service

QBR Deck Automation

Per-advertiser QBR decks assembled from delivery, viewability, brand-suitability, and brand-lift outcomes - what sellers walk through every quarter for renewal.

QBRs / qtr

32

Days to draft

2

What you get · every week & every month

Concrete deliverables, not just dashboards.

Deliverable

Weekly ad-sales pipeline + IO + delivery dashboard

Every Monday: live pipeline by segment, IO booking pace, delivered impression vs guarantee, scatter-fill posture, and aged-out inventory flagged for the sales lead.

Deliverable

Monthly carriage / MVPD / FAST renewal posture

Status of all 3 active distribution deals, renewal timing, asks on the table (windowing, exclusivity, rev-share), and walk-away analysis prepared for the head of partnerships.

Deliverable

Quarterly upfront + scatter market readout

Upfront commitments locked, scatter pricing posture, rate-card refresh recommendations, and competitive-streamer pricing intel - for the CRO + CFO review.

Deliverable

Always-on advertiser scorecards

Live per-advertiser scorecard with delivery, viewability, brand-suitability, and brand-lift outcomes - refreshed daily for the seller team and renewal motion.

Media & Entertainment · Sales & Revenue Operations

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